Disney recently announced that they will be pulling their content from Netflix and Hulu in advance of launching their own streaming service.
The move is shocking considering streaming is not new. Netflix started in 1997 and Hulu in 2007. More interesting is Disney has been a 30% owner of Hulu since April 2009. With Disney attempting to become the third major option in the streaming race, how will this affect Hulu?
Regardless of the business schematics, streaming has continued to gain momentum. College campuses are full of loyal Netflix and Hulu subscribers. The month to month billing allows them financial freedom and the endless content provides them with the perfect studying companion. Disney is attempting to benefit from this demographic and more users, yet Disney has released plans to stream movies. These movies, while popular and high theater grossing, costumers are less likely to binge watch a movie; however, it has been shown time and time again that people will spend hours binging an entire series.
This seems like a recipe for disaster. Starting a brand new service and filling it with content people are less likely to watch. An business analyst will tell you that this business plan is set up for failure. Yet, with one move Disney can change their streaming from villainous defeat to a happily ever after.
As a child of the 90’s, I would love to be able to watch the shows I grew up with. Shows like Lizzie McGuire, Even Stevens, Kim Possible, Phill of the Future, The Proud Family and so many more remind the paying public of simpler times. Looking again at one of the major demographic, college students, prove that this retro addition will work. College students have to deal with demanding studies, financial problems, the dreaded group projects, and the reality of the dreaded “real world”.
Disney please bring the 90’s back with your new streaming service. While the fashion and music was less than impressive, the content was straight forward, uncensored.